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Urban Chic

Project type

Concept, Retail

Date

April 2024

Location

Harrogate, UK

Independent Clothing boutique in Harrogate

Urban Chic exudes an edgy, industrial aesthetic that appeals to the modern shopper. The store's design features exposed brick walls and polished concrete floors, providing a raw, urban backdrop that highlights the vibrant pops of colour throughout the space. Neon signage and contemporary pop art pieces adorn the walls, injecting energy and a sense of rebellious style. The striking window display utilizes an innovative ropes-and-pulleys system to suspend clothing items, creating a dynamic visual that captures attention without obstructing the view into the store's interior. This thoughtful design invites passersby to glimpse the curated collections within, blending functionality with avant-garde artistry.

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